The Online Season Led Florist
Design seasonally and sustainably all year round
The Online Season Led Florist Programme is designed for those who want to break away from conventional floristry methods and develop a more sustainable approach that aligns with the seasons, nature and ourselves combined with the flexibility of online learning.
We thought long and hard about whether to offer an online programme. Can you learn floristry remotely? With the plethora of free online content, would people value a paid-for (albeit more comprehensive) equivalent? But we also recognise the importance of accessibility, both in terms of physical accessibility and price accessibility.
So, as ever when there is an obstacle or problem to solve, we decided to innovate…
Learning isn’t a passive process. Neither is it a rapid process. We believe that the best learning happens when you actively connect (!!) to the process, and with time given for ideas need to percolate. The flowers and conditions also change throughout the year, and so does our approach to designing and working with them... And we wanted to try and capture all this as much as possible in our online course.
We have taken all our experience of teaching the in-person course, plus everything we have learnt from how we offer the Business of Floristry, and designed the Online Season Led Florist to offer a combination of passive and interactive learning, alongside a more accessibly priced entry point into the season-led florist community.
Learn at your own pace with access to:
Pre-recorded tutorials: Explore floral design techniques and seasonal projects filmed throughout the year.
Downloadable resources: Deepen your knowledge with guides on seasonal flowers, design principles, and sustainable mechanics.
Live workshops: Join four interactive, seasonal workshops where we’ll explore each season's flowers, design styles, and techniques and answer your questions.
Community support: Be part of our online floristry community via WhatsApp, where you can share ideas, ask questions, and collaborate with like-minded florists.
20% discount to our in person workshops and The Business of Floristry: Online students enjoy a 20% discount on in-person workshops and The Business of Floristry programme. This allows you to tailor your learning experience by supplementing the online programme with hands-on practice and business focused mentorship.
How it works
Library of resources:
Choose your membership level below and gain immediate access to our library of resources:
Watch our pre-recorded tutorials filmed over the four seasons, exploring the flowers and unique design conditions of each season, discover different sustainable design mechanics and learn about both large and small scale designs including a winter mantelpiece, a blossom staircase installation and designing tablescapes and centrepieces.
Work through our downloadable guides to the principles of season led floral design, the flowers and foliages of each season, how to select flowers based on how they are grown, palettes, texture and designs and sustainable floral mechanics.
Seasonal Workshops:
Participate in four live online workshops, each aligned with the changing seasons. During these workshops, we will explore floral design through a demonstration arrangement to highlight each season’s unique design conditions and learn how to select cut, condition and handle the flowers.
A cutting list will be provided in advance, enabling you to arrange alongside the workshop should you wish. Plus, you’ll have the opportunity to ask questions and receive immediate feedback.
All workshops will be recorded, and can be watched back in your own time at your own pace.
Join the Community:
Be part of our dedicated WhatsApp group—a space where you can share your progress, exchange ideas, and learn from fellow florists around the world.
Connect with your local grower:
UK-based students will receive an introduction to your local flower farmer to facilitate the sourcing of beautiful locally grown flowers for your practice and work.
Join the Online Season Led Florist programme
Sign up will not be available until the end of January 2025. Register your interest below.
Membership auto renews every 6 or 12 months depending on which option you initially sign up to. You will stay a full member of the Online Season Led Florist Programme unless you cancel your subscription, which you can do at any time.