The Season-Led Florist Programme
The Season Led Florist is a groundbreaking floristry training course designed to reimagine how floristry is practiced and taught, and ultimately to transform the way flowers are grown, harvested, and arranged. This course is for those looking to break away from conventional floristry methods and develop a more sustainable approach that aligns with the seasons, nature and ourselves.
Whether you're a complete beginner or an experienced florist looking to deepen your knowledge, the Season Led Florist will empower you to design seasonally and sustainably all year round.
Why choose the Season Led Florist programme?
The Season Led Florist programme is all about reconnecting with wild, seasonal beauty of nature’s rhythms, embracing locally grown flowers, and nurturing both your craft and your business for long-term sustainable growth. Over the course of 12 months, our immersive programme guides you through the seasons, teaching you to design confidently with the flowers as they are presented to you at each point in the year.
Reconnect with Nature: Learn how to design and work with the seasons, using only locally grown flowers and sustainable design techniques.
Master the Seasons: Gain an in-depth understanding of each season’s flowers, foliages and unique design conditions.
Build Your Craft: Develop your technical skills while building confidence in handling flowers and designing arrangements that reflect your individual style.
Create a Sustainable Business: Equip yourself with the knowledge to build a floristry business that is truly sustainable--financially, emotionally and environmentally.
This course is how we wish we had been taught—focusing on locally grown flowers, naturalistic floral design, and sustainable mechanics—without any of the things we later had to unlearn. All you need is enthusiasm, a love for flowers, and a willingness to get your hands dirty!
Intensive learning with a year of support
The Season Led Florist Programme is structured to provide both intensive learning with ongoing support over a year-long journey taught through the four seasons either in person or online.
Learning a craft can’t be crammed into two weeks. Your brain needs time to absorb and process new learning and skills. Ideas need to percolate. The flowers and conditions also change throughout the year, and so does our approach to designing and working with them.
The Programme has been designed with this in mind. You will emerge from your ‘first season’ of learning with us confident and empowered to put all your skills and knowledge into immediate practice. But with the added benefit of being supported with both self-practice and expert guidance, either in person or online, through the year, allowing you to reconnect each season to hone your craft, expand your knowledge and further develop your skill as a florist.
The in-person Season Led Florist Programme is taught at our School on a working flower farm over 6 days through the four seasons. Surrounded by the flowers growing in the Walled Garden, this hands-on course will guide you through the seasons and how to create naturalistic season-led designs using sustainable mechanics and locally grown flowers.
The online Season Led Florist Programme offers the flexibility of online learning, with a comprehensive and interactive experience, designed to be as close to an in-person course as online learning can be. Learn at your own pace with access to a library of prerecorded seasonal tutorials and downloadable resources with four interactive seasonal online workshops.
LAUNCHING END JANUARY 2025
“The money spent on the School of Sustainable Floristry course has been the best money I have ever spent on my career. After the first season I left saying we would work with British flowers more and never import foliage again. A year later, we made the decision to become the first fully British florist shop in Bedford, only working with locally grown flowers and foliage all year round. The course was a game changer for me. It gave me the confidence in the basics of floristry and an understanding to know what to use at different times of the year, as well as a trust in my materials and flowers that they will hold up and perform as I want them to.”
Hannah Hurd, Rosehip Bespoke